| ID | 030683 |
| Call Number | 658 |
| Title Proper | Marketing Management. |
| Language | ENG |
| Author | Kotler, Philip |
| Edition Statement | eleventh |
| Publication | Delhi, Pearson Education, 2004. |
| Description | 426p+ 24cm x 18cm |
| Price. Qualification | Rs.310.00(Paper Bound) |
| Classification Number | 658 |
| Key Words | Economics ; Marketing |