| ID | 041866 |
| Call Number | 658 |
| Title Proper | Marketing management |
| Other Title Information | Planning, Implementation & Control |
| Language | ENG |
| Author | Namakumari, S. ; Ramaswamy, V. S. |
| Edition Statement | 3rd ed |
| Publication | Delhi, Macmillan, 2002. |
| Description | xxv + 748p.+ 29cm x 22cm |
| Summary / Abstract (Note) | HOD MANAGEMENT |
| Price. Qualification | 375.00(Paper Bound) |
| Classification Number | 658 |
| Key Words | Economics ; Management |