| ID | 042008 |
| Call Number | X:51 P5/PER/067965 |
| Title Proper | Basic marketing |
| Other Title Information | a global mangerial approch |
| Language | ENG |
| Author | Perreault, William D. ; McCarthy, Jerome E. |
| Edition Statement | 15th ed |
| Publication | New Delhi, Tata McGraw Hill Education Private Limited., 2005. |
| Description | xviii + 844p.+ 22cm x 14cm |
| Summary / Abstract (Note) | HOD MANAGEMENT |
| Price. Qualification | 395.00(Paper Bound) |
| Classification Number | 658.8 |
| Key Words | Economics ; Management ; Marketing Management |