| ID | 044500 |
| Call Number | 658 |
| Title Proper | Marketing management |
| Language | ENG |
| Author | Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar ; Kotler, Philip |
| Edition Statement | 12th ed |
| Publication | Delhi, Pearson Education, 2007. |
| Description | ix;179p+ 22cm x 14cm |
| Price. Qualification | 450.00( Paper Bound) |
| Classification Number | 658 |
| Key Words | Management ; Marketing |