| ID | 051834 |
| Call Number | 658 |
| Title Proper | Services Marketing |
| Other Title Information | Integrating customer focus across the firm |
| Language | ENG |
| Author | Zeithanl, Valarie A. |
| Edition Statement | 3rd |
| Publication | Delhi, Tata McGraw Hill Education Private Limited., 2003. |
| Description | 8+286p+ 22cm x 14cm |
| Price. Qualification | RS100.00 (Paper Bound) |
| Classification Number | 658 |
| Key Words | Management |