| ID | 054565 |
| Call Number | X:51/SHE/078026 |
| Title Proper | Handbook of relationship marketing |
| Language | ENG |
| Author | Sheth, Jagdish N. ; Parvatiyar, Atul |
| Publication | New Delhi, Response Books, 2000. |
| Description | xviii+250+ 22cm X 14cm |
| Summary / Abstract (Note) | HOD MBA |
| Price. Qualification | 950.00(Paper bound) |
| Classification Number | 658.83 |
| Key Words | Management |