| ID | 055851 |
| Call Number | M31:(X:51) P6/KOT/080399 |
| Title Proper | Marketing for Hospitality and Tourism |
| Language | ENG |
| Author | Makens, James C. ; Kotler, Philip ; Bowen, John R. |
| Edition Statement | Fourth Edition |
| Publication | New Delhi, Pearson Education, 2006. |
| Description | 956p.+ 15cm.x23cm. |
| Summary / Abstract (Note) | HOD.HOTEL MANAGEMENT |
| Standard Number | 978-81-317-2222-4 |
| Price. Qualification | 650.00(Paper Bound) |
| Classification Number | M31:(X:51) P6 |
| Key Words | Hotel Management ; Hospitality And Marketing Process |