| ID | 057005 |
| Call Number | 4 (X83 :8) Q0/HAC/082464 |
| Title Proper | Advertising and Promotion |
| Other Title Information | an intergrated marketing communications approach |
| Language | ENG |
| Author | Hackley Chris |
| Edition Statement | 2nd |
| Publication | New Delhi, Sage Publication, 2010. |
| Description | xii +333p+ 22cm x 14cm |
| Summary / Abstract (Note) | HOD MASS MEDIA |
| Standard Number | 978-1-84920-146-9 |
| Price. Qualification | 2276.00(Paper Bound) |
| Classification Number | 4 (X83 :8) Q0 |
| Key Words | Mass Media |