| ID | 057378 |
| Call Number | X:321 P9/EAS/082841 |
| Title Proper | Consumer behaviour |
| Other Title Information | applications in marketing |
| Language | ENG |
| Author | East, Robert ; Wright, Malcolm ; Vanhuele, Marc |
| Publication | New Delhi, Sage Publications, 2009. |
| Description | viii+334p+ 24cm x 18cm |
| Summary / Abstract (Note) | HOD MANAGEMENT |
| Standard Number | 978-81-321-0315-8 |
| Price. Qualification | 395.00(Paper Bound) |
| Classification Number | 658.834 2 |
| Key Words | Management ; Consumer |