| ID | 060245 |
| Call Number | X:8 HAI/HAI/084377 |
| Title Proper | Brand failures |
| Other Title Information | The truth about the 100 biggest branding mistakes of all time |
| Language | ENG |
| Author | Haig, Matt |
| Edition Statement | 2nd |
| Publication | London, Kogan Page, 2011. |
| Description | xiv + 242p.+ 21cm x14cm |
| Summary / Abstract (Note) | HOD MANAGEMENT |
| Standard Number | 978-07494-6299-4 |
| Price. Qualification | 395.00 (Paper bound) |
| Classification Number | 658.827 |
| Key Words | Management |