| ID | 060627 |
| Call Number | X5:51 Q1/RIL/084731 |
| Title Proper | Marketing and promotion |
| Language | ENG |
| Author | Riley, Pippa |
| Publication | New Delhi, Viva books, 2011. |
| Description | 341p+ 24cm x 17cm |
| Summary / Abstract (Note) | HOD MANAGEMENT |
| Standard Number | 978-81-309-1764-1 |
| Price. Qualification | 395.00(Paper Bound) |
| Classification Number | 658.8 |
| Key Words | Management ; Marketing |