| ID | 060872 |
| Call Number | 380.1 |
| Title Proper | Consumer behaviour |
| Other Title Information | An applied orientation in indian context |
| Language | ENG |
| Author | Kumra, Rajeev |
| Publication | Mumbai, Himalaya publilshing house, 2007. |
| Description | xvii+374p+ 24cm x 18cm |
| Summary / Abstract (Note) | HOD MCOM |
| Standard Number | 978-93-5024-014-4 |
| Price. Qualification | 310.00(Paper Bound) |
| Classification Number | 380.1 |
| Key Words | Commerce ; Consumer |