ID | 060880 |
Call Number | 380.1 |
Title Proper | Consumer behaviour |
Other Title Information | An applied orientation in indian context |
Language | ENG |
Author | Kumra, Rajeev |
Publication | Pune, Himalaya publilshing house, 2007. |
Description | xvii+374p+ 24cm x 18cm |
Summary / Abstract (Note) | HOD MCOM |
Standard Number | 978-93-5024-014-4 |
Price. Qualification | 310.00(Paper Bound) |
Classification Number | 380.1 |
Key Words | Commerce ; Consumer |