| ID | 060918 |
| Call Number | 380.1 |
| Title Proper | Service marketing |
| Other Title Information | Concepts applications and cases |
| Language | ENG |
| Author | Rampal, M.K. ; Gupta, S.L. |
| Publication | New Delhi, Galgotia Publications, 2000. |
| Description | xvii+615p+ 27cm x 22cm |
| Summary / Abstract (Note) | HOD MCOM |
| Standard Number | 81-85989-56-7 |
| Price. Qualification | 450.00(Paper Bound) |
| Classification Number | 380.1 |
| Key Words | Commerce ; Marketing ; Mcom |