ID | 060919 |
Call Number | 380.1 |
Title Proper | Service marketing |
Other Title Information | Concepts applications and cases |
Language | ENG |
Author | Gupta, S. L. ; Rmpal, M. K. |
Publication | New Delhi, Galgotia Publications, 2000. |
Description | xvii+615p+ 27cm x 22cm |
Summary / Abstract (Note) | HOD MCOM |
Standard Number | 81-85989-56-7 |
Price. Qualification | 450.00(Paper Bound) |
Classification Number | 380.1 |
Key Words | Commerce ; Marketing ; Mcom |