| ID | 061627 |
| Call Number | X:8 P9/VAR/085520 |
| Title Proper | Role of marketing communication in brand management |
| Language | ENG |
| Author | Varma, Anil |
| Publication | The Icfai University Press, 2009. |
| Description | viii + 233p.+ 23cm x 16cm |
| Summary / Abstract (Note) | HOD MANAGEMENT |
| Standard Number | 978-81-314-2143-7 |
| Price. Qualification | 425.00(Paper Bound ) |
| Classification Number | 658.827 |
| Key Words | Management |