| ID | 064673 |
| Call Number | 658.8'343/KAP/088016 |
| Title Proper | New Strategic Brand Management |
| Other Title Information | Advanced insights & strategic thinking |
| Language | ENG |
| Author | Kapferer Jean-Noel |
| Edition Statement | 5th ed. |
| Publication | London, Kogan Page, 2012. |
| Description | xviii;492p.+ 24cm x 18cm |
| Summary / Abstract (Note) | HOD MANAGEMENT |
| Standard Number | 978-0-7494-6515-5 |
| Price. Qualification | 595.00(Paper Bound) |
| Classification Number | 658.8'343 |
| Key Words | Management ; Brand Management |