| ID | 064990 |
| Call Number | X:8 P11/NAT/P00163 |
| Title Proper | Study of the effective marketing strategies adopted by Marathi film industry and its impact on cinegoers in Mumbai |
| Language | ENG |
| Author | Lawrence, M. D. [Guide] ; Natu, Pankaj [Researcher ] |
| Publication | Pune, Tilak Maharashtra Vidyapeeth, 2011. |
| Description | xiv+223p |
| Summary / Abstract (Note) | MANAGEMENT |
| Classification Number | X:8 Q1 |
| Key Words | Management ; Marketing Management ; Marathi Film Industry ; Thesis ; Shodhganga Upload |