| ID | 064992 |
| Call Number | X:8 P11/KES/P00165 |
| Title Proper | Study of Advertising Standards Council of India (ASCI) and its regulatory role towards curbing unethical marketing communication |
| Other Title Information | With specific reference to the portrayal of women by advertisers |
| Language | ENG |
| Author | Lawrence, M. D. [Guide] ; Keskar, Dhananjay [Researcher ] |
| Publication | Pune, Tilak Maharashtra Vidyapeeth, 2011. |
| Description | 189p Graphs |
| Summary / Abstract (Note) | MANAGEMENT |
| Classification Number | X:8 Q1 |
| Key Words | Management ; Marketing Communication ; Advertisment ; Thesis ; Shodhganga Upload |