| ID | 069801 |
| Call Number | 4 P6/MAL/091370 |
| Title Proper | Advertising and media research |
| Language | ENG |
| Author | Malhotra, S. K. |
| Publication | New Delhi, Omega Publications, 2006. |
| Description | iii+264p+ 22cm x 14cm |
| Summary / Abstract (Note) | HOD MASS MEDIA |
| Standard Number | 81-89612-18-2 |
| Price. Qualification | 595.00(Hard Bound) |
| Classification Number | 4 P6 |
| Key Words | Mass Media |