| ID | 071052 |
| Call Number | 4 Q3/RIC/091777 |
| Title Proper | Public communication campaigns |
| Language | ENG |
| Author | Rice, Ronald E. ; Atkin, Charles K |
| Edition Statement | 4th ed |
| Publication | New Delhi, Sage Publications, 2013. |
| Description | xiii + 376p.+ 23cm x 19cm |
| Summary / Abstract (Note) | HOD MASS MEDIA |
| Standard Number | 978-1-4129-8770-7 |
| Price. Qualification | 5264.00(Paper Bound ) |
| Classification Number | 4 Q3 |
| Key Words | Mass Media |