| ID | 071053 |
| Call Number | 4 Q3/ALT/091778 |
| Title Proper | Advertising creative |
| Other Title Information | Strategy, copy, design |
| Language | ENG |
| Author | Altstiel, Tom. ; Grow, Jean. |
| Edition Statement | 3rd ed |
| Publication | New Delhi, Sage Publications, 2013. |
| Description | xxii + 420p.+ 28cm x 21cm |
| Summary / Abstract (Note) | HOD MASS MEDIA |
| Standard Number | 978-1-4522-0363-8 |
| Price. Qualification | 5457.00(Paper Bound ) |
| Classification Number | 4 Q3 |
| Key Words | Mass Media |