| ID | 071337 |
| Call Number | X:8 Q4/P00374 |
| Title Proper | Study of customer capitalisation relating to ' Branding ' and ' Market Segmentation ' in automobile industry |
| Other Title Information | With special reference to western Maharashtra during July 2012 to December 2013 |
| Language | ENG |
| Author | Kulkarni, Praveen [Researcher ] ; Bapat, S. G. [Guide] |
| Publication | Pune, Tilak Maharashtra Vidyapeeth, 2014. |
| Description | 30+235p+xxvi Graphs+Tables+Charts+Figures |
| Summary / Abstract (Note) | MANAGEMENT |
| Classification Number | X:8 Q4 |
| Key Words | Management ; Marketing Management ; Automobile Industry ; Thesis ; Shodhganga Upload |