| ID | 071481 |
| Call Number | X:51 P9/KOT/092176 |
| Title Proper | Marketing management |
| Language | ENG |
| Author | Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar ; Kotler, Philip |
| Edition Statement | 13th ed |
| Publication | New Delhi, Pearson Education, 2009. |
| Description | xlvii + 734p.+ 21cm x 27cm |
| Summary / Abstract (Note) | HOD B. Com |
| Standard Number | 978-81-317-1683-0 |
| Price. Qualification | 699.00(Paper Bound ) |
| Classification Number | 658.8 |
| Key Words | Commerce ; Marketing |