| ID | 071482 |
| Call Number | X:321 Q5/SCH/092178 |
| Title Proper | Consumer behavior |
| Language | ENG |
| Author | Schiffman, Leon G. ; Wisenblit, Joseph. ; Ramesh Kumar, S. |
| Edition Statement | 11th ed |
| Publication | New Delhi, Pearson Education, 2015. |
| Description | xxvii + 508p.+ 25cm x 20cm |
| Summary / Abstract (Note) | HOD COMMERCE |
| Standard Number | 978-93-325-3764-4 |
| Price. Qualification | 595.00(Paper Bound ) |
| Classification Number | 658.834 2 |
| Key Words | Commerce ; Consumer |