| ID | 072081 |
| Call Number | X:8 Q4/TAD/P00420 |
| Title Proper | Critical study of brand strategies adopted by Indian automobile companies for competitive advantage |
| Other Title Information | With special reference to passenger cars |
| Language | ENG |
| Author | Keskar, Umesh [Guide] ; Tadpatrikar, Medha [Researcher ] |
| Publication | Pune, Tilak Maharashtra Vidyapeeth, 2014. |
| Description | xviii + 154p.+ 29cm x 21cm |
| Summary / Abstract (Note) | MANAGEMENT |
| Price. Qualification | Hard Bound |
| Classification Number | X:8 Q4 |
| Key Words | Management ; Thesis ; Shodhganga Upload |