| ID | 073662 |
| Call Number | 4 Q3/AGG/093402 |
| Title Proper | Advertising management |
| Other Title Information | Marketing and brand equity |
| Language | ENG |
| Author | Aggarwal, Ravi. |
| Publication | Jaipur, Sublime Publications, 2013. |
| Description | 5 + 247p.+ 22cm x 14cm |
| Summary / Abstract (Note) | HOD MASS MEDIA |
| Standard Number | 978-81-8192-251-9 |
| Price. Qualification | 995.00(Hard Bound ) |
| Classification Number | 4 Q3 |
| Key Words | Mass Media ; Advertising |