| ID | 075798 |
| Call Number | 659/ANN/095815 |
| Title Proper | Advertising management |
| Language | ENG |
| Author | Annamalai, Priya |
| Publication | New Delhi, Rajat Publications, 2012. |
| Description | 312p+ 22cm x 14cm |
| Summary / Abstract (Note) | HOD MASS MEDIA |
| Standard Number | 978-81-7880-571-9 |
| Price. Qualification | 900.00(Hard Bound) |
| Classification Number | 4 Q2 |
| Key Words | Management ; Mass Media ; Advertising |