| ID | 077515 |
| Call Number | X:8 Q17/PEN/P00678 |
| Title Proper | Study of brand positioning and promotion techniques of household detergent brands affecting customer satisfaction and brand loyalty |
| Other Title Information | with special reference to pune city |
| Language | ENG |
| Author | Pendse, Priyanka Narendra [Researcher] ; Yadav, C.Sunanda ; Yadav, C.Sunanda [Guide] |
| Publication | Pune, Tilak Maharashtra Vidyapeeth, 2017. |
| Description | vii +194p.+ 20cm X 29cm |
| Summary / Abstract (Note) | HOD MANAGEMENT |
| Price. Qualification | Hard Bound |
| Classification Number | X:8 Q17 |
| Key Words | Management ; Pune ; Thesis ; Brand ; positioning ; promotion ; Brand Loyalty ; Shodhganga Upload |