| ID | 079126 |
| Call Number | 658.827/CHE/098712 |
| Title Proper | Creating powerful brands |
| Language | ENG |
| Author | Chernatony, Leslie de. ; McDonald, Malcolm ; Wallace, Elaine |
| Publication | New York, Butterworth-Heinemann, 2015. |
| Description | xxiii+483p+ 23cm x 18cm |
| Summary / Abstract (Note) | HOD MANAGEMENT |
| Standard Number | 978-1-85617-849-5 |
| Price. Qualification | 895.00 |
| Classification Number | 658.827 |
| Key Words | Management |