| ID | 080688 |
| Call Number | 4:(X:513) Q9/CLO/100250 |
| Title Proper | Integrated advertising, promotion, and marketing communications |
| Language | ENG |
| Author | Clow, Kenneth E. ; Baack, Donald E. |
| Edition Statement | 6th ed |
| Publication | New Delhi, Pearson India Education Services Pvt Ltd., 2019. |
| Description | 455p.+ 25cm x 20cm |
| Summary / Abstract (Note) | HOD MASS MEDIA |
| Standard Number | 978-93-325-1837-7 |
| Price. Qualification | 839.00(Paper Bound ) |
| Classification Number | 4:(X:513) Q9 |
| Key Words | Mass Media ; Marketing Communication ; Advertising ; promotion |