| ID | 080786 |
| Call Number | 658.86 Q8/ZEI/100271 |
| Title Proper | Services marketing |
| Other Title Information | Integrating customer focus across the firm |
| Language | ENG |
| Author | Pandit, Ajay ; Zeithanl, Valarie A. ; Bitner, Mary Jo. ; Gremler, Dwayne D. |
| Edition Statement | 7th |
| Publication | Chennai, Mc Graw hill education PVT Ltd, 2018. |
| Description | xxxvi + 582p+ 24cm x 18cm |
| Summary / Abstract (Note) | HOD MANAGEMENT |
| Standard Number | 978-93-5316-077-7 |
| Price. Qualification | 845.00(Paper Bound) |
| Classification Number | 658.86 |
| Key Words | Management ; Marketing ; Service |