| ID | 082026 |
| Call Number | 658.8/ZEI |
| Title Proper | Services marketing |
| Other Title Information | Integrating customer focus across the firm |
| Language | ENG |
| Author | Pandit, Ajay ; Bitner, Mary Jo. ; Gremler, Dwayne D. ; Zeithaml, Valarie A. |
| Publication | Chennai, McGraw Hill Education ( India) Private Limited, 2018. |
| Description | xxxvi+582p.+ 24cm x 18cm |
| Summary / Abstract (Note) | HOD MANAGEMENT |
| Standard Number | 978-93-5316-077-7 |
| Price. Qualification | 845.00(Paper Bound) |
| Classification Number | 658.8 |
| Key Words | Management |