| ID | 084264 |
| Call Number | 658.827/PRI/DE0204 |
| Title Proper | Brand immortality |
| Other Title Information | How brands can live long and prosper |
| Language | ENG |
| Author | Pringle, Hamish ; Field, Peter |
| Publication | London, Kogan Page, 2010. |
| Description | 14 + 320p.+ 24cm x 15cm |
| Standard Number | 978-0-7494-5701-3 |
| Price. Qualification | 450.00(Paper Bound ) |
| Classification Number | 658.827 |
| Key Words | Management ; DEC GRANT |