| ID | 084375 |
| Call Number | X:95 P4/ZEI/DE0278 |
| Title Proper | Services Marketing |
| Language | ENG |
| Author | Zeithanl, Valarie A. |
| Publication | Delhi, Tata McGraw Hill Education Private Limited., 2003. |
| Description | xxix+743p.+ 22cm x 14cm |
| Price. Qualification | 485.00 |
| Classification Number | 658 |
| Key Words | Management ; DEC GRANT |