| ID | 085631 |
| Call Number | 4 R1/ANK/P00954 |
| Title Proper | Effects of online media advertising on the buying decision of urban housewives in metro cities |
| Other Title Information | Special reference to pune and mumbai for the period 2013 to 2018 |
| Language | ENG |
| Author | Tilak,Geetali[Guide] ; Ankita kumari[Researcher] |
| Publication | Pune, Tilak Maharashtra Vidyapeeth, 2021. |
| Description | xiii+180p.+ 30cm x 21cm |
| Summary / Abstract (Note) | HOD JOURNALISM AND MASS COMMUNICATION |
| Price. Qualification | Hard Bound |
| Classification Number | 4 R1 |
| Key Words | Thesis ; Shodhganga Upload ; Social Media ; Journalism and Mass Communication ; Online Shopping ; Housewives ; Buying Decision ; Online Advertising |