| ID | 084281 |
| Call Number | 658.827/KAP/DE0217 |
| Title Proper | 24 brand mantras |
| Other Title Information | Finding a place in the minds and hearts of consumers |
| Language | ENG |
| Author | Kapoor, Jagdeep |
| Publication | New Delhi, Response Books, 2019. |
| Description | ix + 103p.+ 20cm x 13cm |
| Standard Number | 978-81-7829-943-3 |
| Price. Qualification | 195.00(Paper Bound ) |
| Classification Number | 658.827 |
| Key Words | Management ; DEC GRANT |