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Advertising and Promotion: an intergrated marketing communications approach / Hackley Chris 2010  Reference Book
Hackley Chris Reference Book
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Edition 2nd
Publication New Delhi, Sage Publication, 2010.
Description xii +333p
Summary/Abstract HOD MASS MEDIA
Standard Number 978-1-84920-146-9 Paper Bound.
Key Words Mass Media 
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0824644 (X83 :8) Q0/HAC/082464MainOn ShelfGeneral