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BRAND MANAGEMENT (7) answer(s).
 
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1
ID:   074250


Advertising and brand management / Sharma, S.K 2011  Book
Sharma, S.K Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Mahaveer and sons, 2011.
Description 288p.
Summary/Abstract HOD MASS MEDIA
Standard Number 978-81-8377-283-9 Hard Bound .
Key Words Mass Media  ;  Brand Management  ;  Advertising 
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Accession#Call#Current LocationStatusPolicyLocation
0942194(X83:8) Q1/SHA/094219MainOn ShelfGeneral 
2
ID:   077576


Brand development in hospitality and tourism industry / Sathe, Suvarna (Ed) 2017  Book
Sathe, Suvarna Book
0 Rating(s) & 0 Review(s)
Publication Pune, Tilak Maharashtra Vidyapeeth, 2017.
Description 76p
Standard Number Paper Bound.
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Accession#Call#Current LocationStatusPolicyLocation
D05392M31:(U8) Q7/SAT/D05392MainOn ShelfGeneral 
D05393M31:(U8) Q7/SAT/D05393MainOn ShelfGeneral 
3
ID:   065031


Impact of corporate branding on customer loyalty through corporate image : Case study of pharmaseutical industry / Chavan, Rameshwar [Researcher ]; Pathak, R. C. [Guide] 2011  Thesis
Pathak, R. C. [Guide] Thesis
0 Rating(s) & 0 Review(s)
Publication Pune, Tilak Maharashtra Vidyapeeth, 2011.
Description x+253p
Summary/Abstract MANAGEMENT
Key Words Management  ;  Brand Management  ;  Thesis  ;  Shodhganga Upload 
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Accession#Call#Current LocationStatusPolicyLocation
P00201X:8 P11/CHA/P00201MainOn ShelfReference books 
4
ID:   084191


Management of indian financial institutions / Srivastava, R. M.; Nigam, Divya 2009  Book
Nigam, Divya Book
0 Rating(s) & 0 Review(s)
Publication Pune, Himalaya Publishing House, 2009.
Description 12 + 636p.
Standard Number Paper Bound .
Key Words Management  ;  Brand Management  ;  DEC GRANT 
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Accession#Call#Current LocationStatusPolicyLocation
DE0117658.150954 /SRI/DE0117MainOn ShelfGeneral 
DE0118658.150954 /SRI/DE0118MainOn ShelfGeneral 
DE0119658.150954 /SRI/DE0119MainOn ShelfGeneral 
DE0120658.150954 /SRI/DE0120MainOn ShelfGeneral 
DE0121658.150954 /SRI/DE0121MainOn ShelfGeneral 
5
ID:   064673


New Strategic Brand Management: Advanced insights & strategic thinking / Kapferer Jean-Noel 2012  Book
Kapferer Jean-Noel Book
0 Rating(s) & 0 Review(s)
Edition 5th ed.
Publication London, Kogan Page, 2012.
Description xviii;492p.
Summary/Abstract HOD MANAGEMENT
Standard Number 978-0-7494-6515-5 Paper Bound.
Key Words Management  ;  Brand Management 
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Accession#Call#Current LocationStatusPolicyLocation
088016658.8'343/KAP/088016MainOn ShelfGeneral 
6
ID:   064674


New Strategic Brand Management: Advanced insights & strategic thinking / Kapferer Jean-Noel 2012  Book
Kapferer Jean-Noel Book
0 Rating(s) & 0 Review(s)
Edition 5th ed.
Publication London, Kogan Page, 2012.
Description xviii;492p.
Summary/Abstract HOD MANAGEMENT
Standard Number 978-0-7494-6515-5 Paper Bound.
Key Words Management  ;  Brand Management 
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Accession#Call#Current LocationStatusPolicyLocationIssuedToDueOn
088017658.8'343/KAP/088017MainIssuedGeneral TP30-Oct-2021
7
ID:   057272


Strategic marketing problems: case and comments / Kerin, Roger A.; Peterson. Robert A. 2010  Book
Kerin, Roger A. Book
0 Rating(s) & 0 Review(s)
Edition 12th
Publication New Delhi, Pearson Education, 2010.
Description xi + 708p
Summary/Abstract HOD MANAGEMENT
Standard Number 978-81-317-5531-0 Paper Bound.
Key Words Management  ;  Brand Management 
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Accession#Call#Current LocationStatusPolicyLocation
082736X :51 Q0/KER/082736MainOn ShelfGeneral