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HAIG, MATT
(1)
answer(s).
Srl
Item
1
ID:
060245
Brand failures: The truth about the 100 biggest branding mistakes of all time
/ Haig, Matt
2011
Haig, Matt
Book
0 Rating(s) & 0 Review(s)
Edition
2nd
Publication
London, Kogan Page, 2011.
Description
xiv + 242p.
Summary/Abstract
HOD MANAGEMENT
Standard Number
978-07494-6299-4 Paper bound.
Key Words
Management
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084377
X:8 HAI/HAI/084377
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