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Service marketing: Concepts applications and cases / Rampal, M.K.; Gupta, S.L. 2000  Book
Rampal, M.K. Book
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Publication New Delhi, Galgotia Publications, 2000.
Description xvii+615p
Summary/Abstract HOD MCOM
Standard Number 81-85989-56-7 Paper Bound.
Key Words Marketing  Service  Mcom 
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084861X:95 Q0/RAM/084861MainOn ShelfGeneral