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ID: 042026

Basic marketing / Perreauit, William D. ; McCarthy, E. Jerome.

2006

Perreauit, William D.	Book
	0 Rating(s) & 0 Review(s)

Edition	15th ed
Publication	New Delhi, Tata McGraw Hill Education Private Limited., 2006.
Description	xviii + 844p.
Contents	ठराव: व्य मं. २०२१-२०२२/२०५ दि २९ एप्रिल २०२२ नुसार बाद Accession No.067967
Standard Number	Paper Bound.

Key Words

Economics ; Management ; Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
067967	X:51 P6/PER/067967	Main	Missing	General

ID: 042008

Basic marketing: a global mangerial approch / Perreault, William D.; McCarthy, Jerome E.

2005

Perreault, William D.	Book
	0 Rating(s) & 0 Review(s)

Edition	15th ed
Publication	New Delhi, Tata McGraw Hill Education Private Limited., 2005.
Description	xviii + 844p.
Summary/Abstract	HOD MANAGEMENT
Standard Number	Paper Bound.

Key Words

Economics ; Management ; Marketing Management

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Accession#	Call#	Current Location	Status	Policy	Location
067965	X:51 P5/PER/067965	Main	On Shelf	General
067966	X:51 P5/PER/067966	Main	On Shelf	General

ID: 061610

Case studies on covert marketing strategies / Gopalan, Swapna.

2008

Gopalan, Swapna.	Book
	0 Rating(s) & 0 Review(s)

Publication	ICFAI Books, 2008.
Description	155p.
Summary/Abstract	HOD MANAGEMENT
Standard Number	978-81-314-2086-7 Hard Bound .

Key Words

Management

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Accession#	Call#	Current Location	Status	Policy	Location
085515	X:51 P8/GOP/085515	Main	On Shelf	General

ID: 057266

E- mail marketing: an hour a day / Mullen, Jeanniey,

2010

Mullen, Jeanniey,	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, John Wiley and Sons., 2010.
Description	xx + 291p
Summary/Abstract	HOD MANAGEMENT
Standard Number	978-81-265-2682-6 Paper Bound.

Key Words

Management ; Marketing ; Email Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
082731	X5 :51 Q0/MUL/082731	Main	Withdrawn	General

ID: 053422

E- Marketing: Theory and practice / Saini, P.D.

2011

Saini, P.D.	Book
	0 Rating(s) & 0 Review(s)

Publication	Jaipur, Shree Niwas Publications, 2011.
Description	332p.
Summary/Abstract	HOD. MANAGEMENT
Standard Number	978-81-88730-84-1 Hard Bound.

Key Words

Management

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Accession#	Call#	Current Location	Status	Policy	Location
080512	X5:51 Q11/SAI/080512	Sadashiv peth	Transferred	General

ID: 056515

E-marketing: Theory and practice / Saini, P. D.

2011

Saini, P. D.	Book
	0 Rating(s) & 0 Review(s)

Publication	Jaipur, Shree Niwas Publications, 2011.
Description	iii+332p
Summary/Abstract	HOD MANAGEMENT
Standard Number	978-81-88730-84-1 Hard Bound.

Key Words

Management ; Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
081957	X5:51 Q1/SAI/081957	Main	On Shelf	General

ID: 082303

In Search of the obvious: Antidote for today's marketing mess / Trout, Jack

2009

Trout, Jack	Book
	0 Rating(s) & 0 Review(s)

Publication	Chennai, Westland ltd, 2009.
Description	xv+208p.
Summary/Abstract	HOD MANAGEMENT
Standard Number	978-93-80032-15-3 Hard Bound.

Key Words

Management

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Accession#	Call#	Current Location	Status	Policy	Location
101287	658.8/TRO/101287	Main	On Shelf	General

ID: 084200

Industrial marketing: Text and cases / Cherunilam, Francis.

2009

Cherunilam, Francis.	Book
	0 Rating(s) & 0 Review(s)

Publication	Pune, Himalaya Publishing House, 2009.
Description	8 +379p.
Standard Number	978-81-8488-556-9 Paper Bound .

Key Words

Management ; DEC GRANT

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Accession#	Call#	Current Location	Status	Policy
DE0149	658.8/CHE/DE0149	Main	On Shelf	General
DE0150	658.8/CHE/DE0150	Main	On Shelf	General
DE0151	658.8/CHE/DE0151	Main	On Shelf	General
DE0152	658.8/CHE/DE0152	Main	On Shelf	General
DE0153	658.8/CHE/DE0153	Main	On Shelf	General

ID: 060627

Marketing and promotion / Riley, Pippa

2011

Riley, Pippa	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Viva books, 2011.
Description	341p
Summary/Abstract	HOD MANAGEMENT
Standard Number	978-81-309-1764-1 Paper Bound.

Key Words

Management ; Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
084731	X5:51 Q1/RIL/084731	Main	On Shelf	General

ID: 052500

Marketing financial services / Avadhani, V. A.

2006

Avadhani, V. A.	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Himalaya Publishing House, 2006.
Description	716 p.
Summary/Abstract	HOD. MANAGEMENT

Key Words

Management

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Accession#	Call#	Current Location	Status	Policy	Location
079064	X56:51 P6/AVA/079064	Main	On Shelf	General

ID: 042015

Marketing management / Sherlekar, S. A.

2006

Sherlekar, S. A.	Book
	0 Rating(s) & 0 Review(s)

Edition	1th Rev. ed
Publication	Mumbai, Himalaya Publishing House, 2006.
Description	20 + 530p.
Contents	ठराव: व्य मं. २०२१-२०२२/२०५ दि २९ एप्रिल २०२२ नुसार बाद Accession No. 068014
Standard Number	Paper Bound.

Key Words

Economics ; Management

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Accession#	Call#	Current Location	Status	Policy
068014	X:51 P6/SHE/068014	Main	Missing	General
068015	X:51 P6/SHE/068015	Main	On Shelf	General
068016	X:51 P6/SHE/068016	Solapur Center	Transferred	General
068017	X:51 P6/SHE/068017	Main	On Shelf	General
068018	X:51 P6/SHE/068018	Main	On Shelf	General

ID: 030682

Marketing management: A finance emphasis Fourth edition-thoroughly revised / Chatterjee, B. K.

2002

Chatterjee, B. K.	Book
	0 Rating(s) & 0 Review(s)

Edition	4th rev
Publication	Mumbai, Jaico Publishing House, 2002.
Description	426p

Key Words

Economics ; Management ; Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
065444	658	Main	On Shelf	General

ID: 041852

Marketing management / Saxena, Rajan.

2006

Saxena, Rajan.	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd ed
Publication	New Delhi, Tata McGraw Hill Education Private Limited., 2006.
Description	xxi + 819p.
Contents	ठराव: व्य मं. २०२१-२०२२/२०५ दि २९ एप्रिल २०२२ नुसार बाद Accession No. 067196
Standard Number	Paper Bound.

Key Words

Economics ; Management ; Marketing Management

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Accession#	Call#	Current Location	Status	Policy	Location
067196	X:51 P6/SAX/067196	Main	Missing	General
067197	X:51 P6/SAX/067197	Main	On Shelf	General

ID: 057268

Marketing management: a decision making approach / Venugopal, Pingali.

2010

Venugopal, Pingali.	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Response Books, 2010.
Description	xvii + 244p
Summary/Abstract	HOD MANAGEMENT
Standard Number	978-81-321-0471-1 Paper Bound.

Key Words

Management ; Marketing

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Accession#	Call#	Current Location	Status	Policy	Location	IssuedTo	DueOn
082733	X :51 Q0/VEN/082733	Main	Issued	General		TP	15-May-2019

ID: 071481

Marketing management / Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar

2009

Keller, Kevin Lane	Book
	0 Rating(s) & 0 Review(s)

Edition	13th ed
Publication	New Delhi, Pearson Education, 2009.
Description	xlvii + 734p.
Summary/Abstract	HOD B. Com
Standard Number	978-81-317-1683-0 Paper Bound .

Key Words

Commerce ; Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
092176	X:51 P9/KOT/092176	Main	On Shelf	General
092177	X:51 P9/KOT/092177	Main	On Shelf	General

ID: 079253

Marketing management: Indian context global perspective / Ramaswamy, V. S.; Namakumari, S.

2018

Namakumari, S.	Book
	0 Rating(s) & 0 Review(s)

Edition	6th ed
Publication	New Delhi, Sage Publications, 2018.
Description	xlvii + 798p.
Summary/Abstract	HOD MANAGEMENT
Standard Number	978-93-528-0738-3 Paper Bound .

Key Words

Management ; Marketing Management

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Accession#	Call#	Current Location	Status	Policy	Location
098754	658.8/RAM/098754	Main	On Shelf	General

ID: 082043

Marketing management / Kotler, Philip; Keller, Kevin Lane

2016

Keller, Kevin Lane	Book
	0 Rating(s) & 0 Review(s)

Edition	15th ed
Publication	Uttar Pradesh, Pearson Education, 2016.
Description	xxvi + 781p.
Summary/Abstract	HOD MANAGEMENT
Standard Number	978-93-325-5718-5 Paper Bound .

Key Words

Management

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Accession#	Call#	Current Location	Status	Policy	Location	IssuedTo	DueOn
101319	658.8/KOT /101319	Main	Issued	General		TP	19-Apr-2020
101320	658.8/KOT /101320	Main	On Shelf	General

ID: 082004

Marketing management: Indian context , Global perspective / Ramaswamy, V. S.; Namakumari, S.

2018

Namakumari, S.	Book
	0 Rating(s) & 0 Review(s)

Edition	6th ed
Publication	New Delhi, Sage Publications, 2018.
Description	xlvii + 798p.
Summary/Abstract	HOD MANAGEMENT
Standard Number	978-93-528-0738-3 Paper Bound .

Key Words

Management ; Marketing Management

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Accession#	Call#	Current Location	Status	Policy	Location
101318	658.8/RAM /101318	Main	On Shelf	General

ID: 084232

Marketing management: Text and case in Indian context / Karunakaran, K.

2008

Karunakaran, K.	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Himalaya Publishing House, 2007.
Description	12+504p
Standard Number	Paper Bound.

Key Words

BCA

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Accession#	Call#	Current Location	Status	Policy
NI0936	658.8/KAR/NI0936	Kesariwada	Transferred	General
NI0937	658.8/KAR/NI0937	Kesariwada	Transferred	General
NI0938	658.8/KAR/NI0938	Kesariwada	Transferred	General

ID: 084307

Marketing management / Kotler, Philip; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar

2009

Keller, Kevin Lane	Book
	0 Rating(s) & 0 Review(s)

Edition	13th ed
Publication	New Delhi, Pearson Education, 2009.
Description	xlvii + 734p.
Standard Number	978-81-317-1683-0 Paper Bound .

Key Words

Management ; Marketing ; DEC GRANT

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Status

Policy

Location

DE1060

658.8/KOT/DE1060

Main

On Shelf

General

DE1061

658.8/KOT/DE1061

Main

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General

DE1062

658.8/KOT/DE1062

Main

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DE1063

658.8/KOT/DE1063

Main

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General

DE1064

658.8/KOT/DE1064

Main

On Shelf

General

DE1065

658.8/KOT/DE1065

Main

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General

DE1066

658.8/KOT/DE1066

Main

On Shelf

General

DE1067

658.8/KOT/DE1067

Main

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DE1068

658.8/KOT/DE1068

Main

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DE1069

658.8/KOT/DE1069

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