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MARKETING COMMUNICATION (2) answer(s).
 
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ID:   080688


Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.; Baack, Donald E. 2019  Book
Clow, Kenneth E. Book
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Edition 6th ed
Publication New Delhi, Pearson India Education Services Pvt Ltd., 2019.
Description 455p.
Summary/Abstract HOD MASS MEDIA
Standard Number 978-93-325-1837-7 Paper Bound .
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1002504:(X:513) Q9/CLO/100250MainOn ShelfGeneral 
2
ID:   064992


Study of Advertising Standards Council of India (ASCI) and its regulatory role towards curbing unethical marketing communication: With specific reference to the portrayal of women by advertisers / Keskar, Dhananjay [Researcher ]; Lawrence, M. D. [Guide] 2011  Thesis
Lawrence, M. D. [Guide] Thesis
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Publication Pune, Tilak Maharashtra Vidyapeeth, 2011.
Description 189pGraphs
Summary/Abstract MANAGEMENT
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P00165X:8 P11/KES/P00165MainOn ShelfReference books