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KESKAR, DHANANJAY [RESEARCHER ]
(1)
answer(s).
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Item
1
ID:
064992
Study of Advertising Standards Council of India (ASCI) and its regulatory role towards curbing unethical marketing communication: With specific reference to the portrayal of women by advertisers
/ Keskar, Dhananjay [Researcher ]; Lawrence, M. D. [Guide]
2011
Lawrence, M. D. [Guide]
Thesis
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Pune, Tilak Maharashtra Vidyapeeth, 2011.
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189pGraphs
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MANAGEMENT
Key Words
Management
;
Marketing Communication
;
Advertisment
;
Thesis
;
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P00165
X:8 P11/KES/P00165
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