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BRAND (2) answer(s).
 
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1
ID:   080807


Brand management: Principles and practices / Dutta, Kirti. 2019  Book
Dutta, Kirti. Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Oxford University Press, 2019.
Description xxii + 455p
Summary/Abstract HOD MANAGEMENT
Standard Number 978-0-19-806986-7 Paper Bound.
Key Words Management  ;  Brand 
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Accession#Call#Current LocationStatusPolicyLocation
100275658.827 Q9/DUT/100275MainOn ShelfGeneral 
2
ID:   077515


Study of brand positioning and promotion techniques of household detergent brands affecting customer satisfaction and brand loya: with special reference to pune city / Pendse, Priyanka Narendra [Researcher]; Yadav, C.Sunanda [Guide] 2017  Thesis
Pendse, Priyanka Narendra [Researcher] Thesis
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Publication Pune, Tilak Maharashtra Vidyapeeth, 2017.
Description vii +194p.
Summary/Abstract HOD MANAGEMENT
Standard Number Hard Bound.
Key Words Management  ;  Pune  ;  Thesis  ;  Brand  ;  positioning  ;  promotion  ; 
Brand Loyalty  ;  Shodhganga Upload 
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Accession#Call#Current LocationStatusPolicyLocation
P00678X:8 Q17/PEN/P00678MainOn ShelfGeneral