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POSITIONING (1) answer(s).
 
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ID:   077515


Study of brand positioning and promotion techniques of household detergent brands affecting customer satisfaction and brand loya: with special reference to pune city / Pendse, Priyanka Narendra [Researcher]; Yadav, C.Sunanda [Guide] 2017  Thesis
Pendse, Priyanka Narendra [Researcher] Thesis
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Publication Pune, Tilak Maharashtra Vidyapeeth, 2017.
Description vii +194p.
Summary/Abstract HOD MANAGEMENT
Standard Number Hard Bound.
Key Words Management  ;  Pune  ;  Thesis  ;  Brand  ;  positioning  ;  promotion  ; 
Brand Loyalty  ;  Shodhganga Upload 
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P00678X:8 Q17/PEN/P00678MainOn ShelfGeneral