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SHARMA, DHEERAJ. (1) answer(s).
 
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Consumer behavior: A managerial perspective / Sharma, Dheeraj.; Sheth, Jagdish ; Mittal, Banwari 2015  Book
Sharma, Dheeraj. Book
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Publication New Delhi, Cengage learning, 2015.
Description xvii + 536p.
Summary/Abstract HOD MANAGEMENT
Standard Number 978-81-315-2853-2 Paper Bound .
Key Words Management  ;  Consumer Behaviour 
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