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BAACK, DONALD E.
(1)
answer(s).
Srl
Item
1
ID:
080688
Integrated advertising, promotion, and marketing communications
/ Clow, Kenneth E.; Baack, Donald E.
2019
Clow, Kenneth E.
Book
0 Rating(s) & 0 Review(s)
Edition
6th ed
Publication
New Delhi, Pearson India Education Services Pvt Ltd., 2019.
Description
455p.
Summary/Abstract
HOD MASS MEDIA
Standard Number
978-93-325-1837-7 Paper Bound .
Key Words
Mass Media
;
Marketing Communication
;
Advertising
;
promotion
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Location
100250
4:(X:513) Q9/CLO/100250
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