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MARKETING COMMUNICATION
(2)
answer(s).
Srl
Item
1
ID:
080688
Integrated advertising, promotion, and marketing communications
/ Clow, Kenneth E.; Baack, Donald E.
2019
Clow, Kenneth E.
Book
0 Rating(s) & 0 Review(s)
Edition
6th ed
Publication
New Delhi, Pearson India Education Services Pvt Ltd., 2019.
Description
455p.
Summary/Abstract
HOD MASS MEDIA
Standard Number
978-93-325-1837-7 Paper Bound .
Key Words
Mass Media
;
Marketing Communication
;
Advertising
;
promotion
Reserve
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Circulation
Accession#
Call#
Current Location
Status
Policy
Location
100250
4:(X:513) Q9/CLO/100250
Main
On Shelf
General
2
ID:
064992
Study of Advertising Standards Council of India (ASCI) and its regulatory role towards curbing unethical marketing communication: With specific reference to the portrayal of women by advertisers
/ Keskar, Dhananjay [Researcher ]; Lawrence, M. D. [Guide]
2011
Lawrence, M. D. [Guide]
Thesis
0 Rating(s) & 0 Review(s)
Publication
Pune, Tilak Maharashtra Vidyapeeth, 2011.
Description
189pGraphs
Summary/Abstract
MANAGEMENT
Key Words
Management
;
Marketing Communication
;
Advertisment
;
Thesis
;
Shodhganga Upload
Export
Circulation
Accession#
Call#
Current Location
Status
Policy
Location
P00165
X:8 P11/KES/P00165
Main
On Shelf
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